Glossary

The words you will see around competitor tracking, in plain English.

Competitive intelligence: Collecting and making sense of public information about competitors so you can make better decisions.; What Kizashi AI does
Battlecard: A one-page summary of a competitor: what they do, recent moves, pricing, strengths, weaknesses, and how to respond.; See sample data in action
Change detection: Comparing versions of a web page or source over time to find what was added or removed.; How we detect changes without false alerts
Alert fatigue: When so many alerts arrive that people stop reading them. The fix is fewer, better alerts with a clear reason.; Signal over noise
White-label reporting: Reports branded with your client's or your agency's look instead of the tool's.; White-label features
Noise filter: Rules that ignore dates, counters, banners, and rotating content so they never trigger an alert.; FAQ: avoiding false alerts
Plain-English alert rules: Alert settings written as sentences, like “Ignore blog posts from Affinity,” that the system turns into exact filters.; Example rules for SaaS
Digest: One grouped summary of changes sent daily or weekly instead of one alert per change.; How alerts are delivered

Set up your first profile

Describe a market and Kizashi suggests who to watch. Most people are set up in about two minutes.